VALUES OF CHILDREN'S CHARACTER EDUCATION IN NUSSA ANIMATED FILM

Abstract

Seeing the high number of children's YouTube viewers, but there is not much YouTube content that contains character education, so that children are influenced by content that does not provide character values and causes children to experience a character crisis. One of the contents that can in still character values in children is the Nussa animated film that is broadcast on YouTube. The purpose of the study was to examine the values of character education in the Nussa animated film. This research is a qualitative descriptive study and is included in the type of library research. Data collection techniques were carried out through documentation. Data analysis used the content analysis method and used Roland Barthes' semiotic theory. Data validity checks were carried out by extending observations, increasing perseverance, and triangulation techniques. The findings of this study are nine characters values in the five episodes of the Nussa animated film, namely: religious, honesty, tolerance, creativity, curiosity, national spirit, friendly/communicative, caring for the environment, and responsibility.